Graphic Design
Year: 2022
Client: Members Chicago
Categories: Design, Branding


Designing for the Windy City would require a deep understanding of the target audience and the streetwear industry, as well as a creative eye for designing apparel and developing a new brand identity. Through a thorough research and analysis phase, a strong brand identity can be developed.

The brand’s target audience was young adults who were interested in streetwear and wanted to express their individuality through their clothing.


The design featured the brand name written in different letterings in the foreground, creating a unique and bold statement. The design was printed on t-shirts, hoodies, and sweatshirts, and was available in a range of colors. The design was popular among the brand’s target audience, and the apparel sold out quickly after its release. The design also helped to establish City Life as a brand that reflects the energy and culture of Chicago, setting it apart from other streetwear brands in the industry.

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